As the corona virus spread rapidly, the whole world is on high alert and struggling to deal with this pandemic by their own ways. Since the only solution to deal with corona virus is social distancing the government agencies have responded by encouraging people to avoid crowds.
A recent article published in New York Times says that as the virus continues to spread throughout Europe and the US, consumers will stay home.
There’s a big behavioural shift we can see in people’s mindset and they are avoiding not only work, but restaurants, stores, and other public places where they might spend money. With people staying indoors, presumably digital marketing may well be a brand’s best defence against coronavirus.
HOW DIGITAL MARKETING WILL WORK As a result of corona virus attack?
Since everything is shut down now and with fewer people traveling, billboards & other types of off-screen advertising are less visible. In response, brands should consider reducing any upcoming pop-ups, events, or off-line ads.
Because more people are inside and on their phones and computers than ever–with less travel and no in-person meetings, brands should consider to reinvest “in-person” marketing cost into digital marketing strategies and online ads. And think long and hard about digital transformation.
E-Commerce Industry Will Get The Benefit Of This New Shopping Habit
Though more people are staying at home, they’re working remotely during the day & likely to stay in during their off time, as well.
We will likely start to see more people shopping from their mobiles and laptops staying at their homes, whether out of boredom, necessity or both. The new shopping habits could take hold for long, as people become more comfortable browsing and buying online and frequenting physical stores less often.
After the corona virus subsides, the new buying habits may breed substantial long-term gains for online sellers, as well as the digital marketers that bring in new traffic.
Unfortunately, we all are seeing businesses of all kinds take a financial hit due to corona virus. At this time the businesses should focus on positioning their brands as a reliable source of information and solidify the lasting connections with their audience.
While planning, your vision should be of long term. When this pandemic is over & everything will get normal how will you scale your business. Let’s start planning your comeback story now.
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